Flood Technology Group has this week announced that it’s working in collaboration with Prana Leisure Group as it progresses its plans to bring its ground-breaking Flood Adaptive Platform to market.
With a wealth of sales expertise in the leisure industry, the team at Prana Leisure Group will support Flood Technology Group in its efforts to raise awareness of the benefits of its Flood Adaptive Platform among holiday park owners and operators.
Simon Gilliland, Chief Executive of Flood Technology Group, said: “Prana is well known within the leisure industry, with great contacts and many years of sales experience. As a small but growing team, it makes sense for us to work with Prana so that we can benefit from their knowledge and experience as we roll our Flood Adaptive Platform out to the holiday home, lodge and caravan sector.
“There are around 365,000 caravan holiday homes and an additional 100,000 residential park homes in the UK, with around 73,000 holiday caravans and 10,000 park homes at moderate or significant risk of flooding. In the region of 20,000 caravan pitches in the UK are not even being used due to flood risk, according to data from the National Caravan Council. With Prana’s help, we want to reach out to the owners of these parks and help them understand how our technology can future-proof their businesses against the growing flood risk that we face, as well as boosting their income by opening flood-prone land up for development.”
Andrew Evans, Managing Director of Prana Leisure Group, said: “I am absolutely delighted to announce our partnership with the Flood Technology Group. I firmly believe this collaboration will deliver much needed solutions to the caravan and lodge holiday park industry, addressing one of its most pressing challenges.
“Flooding issues have significantly impacted park owners across the country, forcing many to stop pitch developments or leave vacant pitches at risk. Thousands of holiday home owners are also affected, with caravans left uninsured against flooding. This partnership aims to change that by providing a safe, innovative and effective solution that is also cost-effective.
“With Prana Leisure Group’s extensive experience, deep industry knowledge and well-established network within the holiday park sector, we are uniquely positioned to help Flood Technology Group build long-term, sustainable relationships with park owners. Together, we aim to bring transformative solutions that will protect park businesses and holiday home owners alike, ensuring a stronger, more resilient future for the industry.”
Robert Kingsley, Co-founder and Director of Prana Leisure Group, also expressed his excitement about the partnership: “At Prana Leisure Group, we are passionate about empowering holiday park operators to grow and thrive. As the UK’s leading sales and marketing partner in the leisure industry, we bring decades of expertise in sales growth strategies, cutting edge marketing campaigns, lead generation, rebranding, CGI design, and more.
“This partnership with Flood Technology Group is groundbreaking and is the perfect synergy of innovation and strategic growth. Their groundbreaking Flood Adaptive Platform not only protects lives and property but also enables park operators to obtain much needed flood insurance, extend their site licenses, and confidently help develop flood prone plots. By working together, we will unlock untapped potential that will revolutionise the holiday park sector.”
Earlier this year Flood Technology Group created the world’s first fully flood adaptive holiday lodges by retrofitting its Flood Adaptive Platform to lodges on a riverside site in Warwickshire. This exciting development confirmed that the company is able to support the safe development of prime plots of land next to bodies of water and in areas of flood risk. Both new build and retrofit tested versions of the Flood Adaptive Platform are available to suit all types of mobile homes, caravans and holiday lodges, and Flood Technology Group is now bringing these products to market, with a string of projects at holiday parks across the UK already in the pipeline.
Launched just 12 months ago, Flood Technology Group has recently established its first dedicated manufacturing site at Snaith in East Yorkshire, where its Flood Adaptive Platforms will be assembled. The group’s headquarters is located just a few miles away in the nearby village of Great Heck. Its founder, Andrew Parker, is responsible for designing and creating the company’s innovative flood adaptive products, having witnessed first-hand the devastation that flooding causes.
Twelve years in the making, the multi-purpose Flood Adaptive Platform is a groundbreaking mechanical jack system that’s designed to detect and react to flood conditions by automatically elevating above the rising water. It has already been successfully applied to both mobile homes and modular buildings but can be used to protect a vast range of infrastructure across many different sectors, from utilities and energy to commercial and transportation.
